Decision - Visitor Economy Strategy and Destination Management Plan 2018-23

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Visitor Economy Strategy and Destination Management Plan 2018-23

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Decision Maker: Tourism, Development & Culture Committee

Decision status: Recommendations Approved

Is Key decision?: No

Is subject to call in?: No

Purpose:

To approve a new city strategy for optimising the visitor economy, and a plan for partnership working to improve the visitor experience through active management of the city as a destination.

Decision:

1) That That the Committee notes the value of the Visitor Economy to the city and adopts the Visitor Economy Strategy (VES) Destination Management Plan (DMP) which is attached in the appendices to this report.

2) That the Committee notes the outline Destination Management Plan (DMP) attached at Appendix Two to this report and the intention to work with partners to establish a Destination Experience Group to further progress this work.

3) That the committee recognises the value of all visitors to the city and continues, alongside important work on ‘target leisure markets’ outlined in the strategy, to improve the visitor experience for everyone.

Report author: Val Birchall

Publication date: 28/09/2018

Date of decision: 27/09/2018

Decided at meeting: 27/09/2018 - Tourism, Development & Culture Committee

Accompanying Documents: