Issue - items at meetings - Real Time Bus Information via Text Message/SMS (Short Messaging Service)

Report of the Director of Environment (copy attached).

(1)       That the Cabinet Member for Environment approves the implementation of the SMS at a charge of 25p per message for the service ensuring that the service does not create financial implications for the council.  The 25p is in addition to a standard text message charge.

(2)       That the Cabinet Member for Environment delegates to the Director of Environment authority to put in place the necessary arrangements to implement the SMS scheme.

113.1         The Cabinet Member considered a report from the Director of Environment concerning implementation of a Real Time Bus Information service via text message/SMS service and the associated charge (for copy see minute book).

113.2         The Cabinet Member explained that the service would enable the public to access real time information whilst at the bus stop and on the move.  It would provide an added facility to the already successful real time information system and would help in achieving access to bus information in places where on street displays were not available. It would greatly encourage people to use the bus services in Brighton and Hove and contribute towards the council’s commitment to improve the economic, environmental and social viability of the city.

113.3         Councillor Mitchell sought assurance that the introduction of the text message service would not replace further extension of the real time signs. She also sought clarification of the need to charge for the service.

113.4         The Assistant Director for Sustainable Transport confirmed that real time signs would continue to be rolled out, but that this would help in areas of the city without the signs. He explained that the service had been tested with other local authorities in the region and that an appropriate charge was necessary to maintain value for money.

113.5         RESOLVED - That having considered the information and the reasons set out in the report, the Cabinet Member accepted the following recommendations:

(1)       That the implementation of the SMS at a charge of 25p per message for the service be approved, ensuring that the service does not create financial implications for the council.  The 25p is in addition to a standard text message charge.

(2)       That authority be delegated to the Director of Environment to put in place the necessary arrangements to implement the SMS scheme.